Bright, flexible films advertising products and services to large stretching that singlehandedly make any neighborhood aesthetic can be created with large format printing. With improving print technology that now handles larger substrate with sharper images, graphic artists are going farther and farther afield. It’s about time we unravel the 10 most cutting-edge uses of large format printing in the contemporary world.

1. Building wraps and Wall Murals

Unlike other partial forms of branding, full building wraps enable a graphic to be wrapped around a structure in a single strip to create striking works of enterprising art. Likewise, specific or directed pieces of graffiti can highlight some part or partitions of buildings or express a message on large surfaces. The application of building wraps and murals is clearly seen in artfully presenting products and/or services, celebrating events or history, enhancing the look of an area, and others. The only restrictive factors are the size of the canvas you intend on working on and the imagination you harbor.  

2. Trade Show Displays 

Be sure to stand out in large format trade show graphics whatever your industry or trade. From hanging banners to exhibit backwalls and pop-up displays, large format materials make great sense in trade shows. There is also the graphical aspect; you want to help leverage your booth and get as many people’s attention as possible; therefore, strategically place attractive pictures, and make sure that the messages you pass across to the public are clear and catchy with the help of clear, bold and active graphics. Use more than one substrate placed strategically for optimal results and guide the leading show attendees through your booth.  

3. Window Advertising

Publicity that is hung on business windows arrests the attention of people passing by with messages of promotions, new stock or a coming event. With people walking by 24/7, large format window graphics enable brand identification to happen round the clock. Create designs for the different seasons or for separate promotional events for custom, flexible store front graphics that always capture the target consumers’ attention.

4. Vehicle Wraps  

Partially or fully Revolving around a vehicle, vehicle wraps turn carriage vehicles such as Cargo and full-van, fleet and delivery vehicles, personal cars and many others into moving advertisements for your brand. Car graphics attract attention wherever vehicles go on the highway, at the final site, and in parking space, where millions of impressions are possible. Newspaper wraps can be changed from time to time to put in message aired special events, sales services, new products, and seasonal products for constant advertisement from the mobile vehicles.  

5. Installation Art  

Elevate your prints from walls and explore the possibilities in fine art installations that are 3-dimensional. Cloths, PVC’s, acrylics, foam boards, plastics, and others are available formats that work well as substrates, bounded only by one’s imagination. Construct massive installations, create environments, or 3-D prints sound sensitive multimedia projects in which large format pictures are integrated. The installations are gestural statements which make their presence profoundly felt.

6. Product Wraps and Signage

Use large format label and wrap substrates to provide information for shelves in supermarkets and other stores, pallets, packages, containers and more. Brighten vision and sell bare shelves, floors, and walls with fixtures and thoughtfully applied graphic wraps. Designate awareness of sale or directing the customer traffic flow with the freestanding signs and display. Smaller branding should be done with sticker sheets while peel-and-stick decals are perfect for fast branding. The possibilities of product integration possibilities for product wraps remain almost unlimited when integrated into a retail environment.  

7. Event Backdrops 

Create branded experiential event with individual large format graphics for temporary staging to create your brand story into the memory of the audiences. Podium covers, press banners, sponsor branding, photo zones, and step-and-repeats signal the professional event and produce content for presentation to attendees’ social media followers. Ensure use of the brand message on all form of visual means by incorporating the message on every print work by the help of today’s highly developed technologies for printing.   

8. Theater and Movie Set Pieces

Move your audiences to different worlds through large format set designs for theatrical plays and movie sets. Print expansive background images, the outside of the building, walls inside structures, decorative art used on props, and just about any large graphic scenery on oversize vinyl, mesh, banners, scrim and other materials. Fashion designers can find methods of making set pieces that allow them to have as much creative control as desired at a low cost, digitally printed set pieces can reinvent studios inexpensively.  

9. Fine Art Reproductions

Replace or redecorate cherished images with striking large format fine art reproductions. The use of large format printing appeals to museums and galleries, managing of public areas, hospitality providers, and art investors who want to buy a cheaper replacement for the originals or freshen faded pieces. Giclee and newer technologies enable textured, a high-fidelity print on canvas, vinyl, acrylic, metal and specialty materials that replicate the appearance of finest original artwork.  

10. Photo Murals

Create centerpiece’s with large format photos in interior designs of specialized production centers. Large-scale images of nature, scenery, art or love and more – infused and printed onto diverse wall and adhesive materials – creates bold statement pieces. In malls, airports, hotels and restaurants which are public places, changeable murals create specific place images consistent with modern graphic designs. Families have their portrait painted on the wall and offices also get their motivational pictures painted on their walls. 

The Expert Advantage

Commanding such imaginative large format applications beckons the professional printer well-versed about turning great creative concept into reality. Be sure to contact your knowledgeable advisees at an early stage of the design to capitalize on opportunities and to properly select and use materials and printing techniques to facilitate your concept and installation requirements. This way, strategic partnerships that fully utilises today’s printing technology allows your imaginations to take flight in thundering over-sized, eye-popping great graphic fortifications.